The Firestarter  ·  Art Director  ·  American Fork, Utah
Thomas
Dyches

Creative Director & Visual Strategist  —  28 Years Making People Feel Something

119Videos Produced
1M+Total Views
135Companies Served
$130KAgency Costs Saved
Thomas Dyches — The Firestarter Art Director
Thomas Dyches The Firestarter
Art Director

Visual Stories That Move People to Act

I've spent 28 years directing creative work that doesn't just look good — it drives measurable results. At InfoWest, I built an in-house studio from scratch that produced 119 videos, earned standing ovations, won national awards, and eliminated over $130K in annual agency costs.

My boss handed me an Oscar statue and called me a "one draft wonder" — because the businesses I work with approve on the first submission. Every time.

Hermes Award DotComm Award Viddy Award Best of State × 3 Inc. 5000 WGU Capstone Excellence
"Our videos have so much color and life." — InfoWest Executive

28 Years in 7 Minutes

FSM Video Demo Reel  ·  Brand stories, video production & campaigns across Southern Utah

Results That Speak Loudly

65% Customer Growth

Supported InfoWest's growth from 20,000 to 33,000+ customers through brand-driven creative strategy.

14% YoY Revenue Growth × 3

Three consecutive years of 14% annual revenue growth — contributing to Inc. 5000 recognition in 2021.

300+ Record Fiber Installs

Creative campaigns contributed to a record-breaking installation month recognized company-wide by the C-suite.

1,300+ Google Reviews @ 4.6★

Maintained top-tier reputation through strategic creative engagement and brand consistency.

$130K Annual Agency Savings

Built full in-house creative studio eliminating external agency dependency — same output, zero added spend.

43 Custom Websites Built

Directed 43 custom web projects across healthcare, legal, and real estate at Generation Labs.

Selected Work

View Full Portfolio →
VID
Video Production
Powered By InfoWest — Hermes Award Series
PKG
Packaging Design
InnoMark — 11-SKU Product System
WEB
Web Design
Generation Labs — Agency Identity
BRD
Brand Identity
Trunoni — Email to $4K Per Send
EVT
Event Creative
Landslide Festival + Sevier County Jamboree
CAM
Campaign
Career Tech Titans — Esports Sponsorship

Award-Winning Creative Work

Hermes Award Video Production
Powered By InfoWest
DotComm Award Digital Marketing
Excellence
Viddy Award Visual Storytelling
Excellence
Best of State × 3 2023 · 2024 · 2025
Consecutive Years
Inc. 5000 Creative Support
During 2021 Recognition

Trusted By Companies & Colleagues

I had a great experience working with Thomas Dyches on the creative design for my marketing company. He's incredibly talented and really took the time to understand my vision. The branding platform he guided us through was excellent — it made the whole process clear, collaborative, and actually enjoyable. The final result exceeded my expectations, and I was genuinely impressed with the quality of his work.

Holly Gardner Former CEO, Lattitude Marketing

Thomas Dyches is a man of character. I do not hesitate in recommending him for any position requiring integrity and leadership. I have had the pleasure of knowing Thomas for the last several years and he has always amazed me with his innovative abilities.

Randall Hinton Founder, Dreamwire Commercial Hosting

Thomas provided design and marketing services for InnoMark Inc. for over four years, becoming an integral part of our sales operations. His work consistently met our requirements on the first submission. I would recommend Thomas to any organization looking for a creative professional who understands business operations and can deliver results on tight timelines.

Joe Morris VP of Business Development, InnoMark Inc.

Let's Start Something

28 years of igniting brands. Ready for what's next.

Available for Director-Level Roles Let's Talk About Your Creative Needs
Thomas "The Firestarter" Dyches © 2026 · American Fork, Utah · Creative Director · Art Director